My role

I joined ASOS as the sole email designer within the CRM department. I redesigned and oversaw the coding of all the email templates, which I then used to produce 8-12 emails a week for womenswear and menswear.

I then went on to hire a team of 2 - 1 digital designer and 1 artworker (who produced all the international versions from my designs).
After increasing our efficiency in the team, we then went on to become the Digital Marketing Design Team – during which I worked on paid social, display, retargeting, Google Mail ads and UX/UI projects for the rewards program with the product design team. 

During my time at ASOS, I snapped up some other customer-centric jobs – like designing the delivery slips. I also worked on designs for email capture pages and the communication preferences hub.